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Case Study

Launching SD Kayak: How We Helped Expand a Tour Brand Into a New Niche

San Diego Whale Watch wanted to expand into a new market—kayak tours—without undermining the momentum of their flagship whale-watching business. With no existing audience for the new brand, they needed a strategy that attracted fresh traffic and converted interest into bookings fast. We positioned SD Kayak as a distinct yet complementary brand, drove immediate traffic through Google Ads, and built long-term organic visibility with strategic SEO. The result? A smooth launch, positive ROI from Day 1, and growing rankings in a competitive niche.

220%

ROI from Launch Ads
Immediate bookings from paid ads proved the market was ready.

3 months

Time to First Page 1 Ranking
SEO brought visibility fast for “kayak tours San Diego” and related terms.
Rocket

125

Bookings Within First 60 Days
Initial campaigns drove over 125 paid bookings in the first two months.
San Diego Kayaks Logo
San Diego Kayak Rentals
Kayak Tours
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The Challenge

Launching a New Brand with Zero Audience

Needed a Way to Leverage Existing Customer Base While Attracting New Ones

Competition from Established Kayak Tour Operators

Key Results

Launched in a New Niche Without Cannibalization

We helped SD Kayak launch while protecting the whale-watching brand’s performance through precise positioning and search separation.

Immediate Revenue from Paid Ads

From day one, targeted ad campaigns drove profitable bookings, with a positive ROI even before SEO rankings took hold.

Ranking for “Kayak Tours in [City]” Within 3 Months

The new site began ranking organically for kayak-specific keywords within three months—accelerating visibility and reducing CAC.

Solution

Brand Positioning

Established SD Kayak as an adventure alternative to their whale-watching tours

SEO Content Strategy

Targeted “best kayak tours in San Diego” and similar long-tail keywords

Ad Testing & Funnel Optimization

Drove traffic via Google Ads and optimized booking process

Why These Strategies Work for Tour Operators

SEO that drives direct bookings

We rank for high-intent keywords that actually convert.

Ad strategies that maximize revenue

No wasted budget—just high ROAS.

Conversion-focused websites

Turning traffic into paying customers.
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Client Testimonial

Expanding into a new market was intimidating, but our marketing strategy made all the difference.

Jordan Reyes

Director of Operations

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