
13.5x ROAS: How SDWW Doubled Revenue and Cut Ad Spend by 30%
San Diego Whale Watch was spending thousands on Google Ads, but with ROAS stuck at 5.6x and no clear tracking in place, they weren’t sure what was actually working.
We rebuilt their campaigns from the ground up—focusing on high-intent targeting, optimizing landing pages, and tightening up conversion tracking.
Revenue from Ads: $278K from $20K Spend
We achieved a 13.5x ROAS by eliminating waste and optimizing targeting and funnel tracking.
Ad Spend Cut by 30%
By tightening targeting and excluding low-performing audiences, we reduced spend while improving overall returns.
Conversion Rate Increased Significantly
Smarter ad copy and optimized landing pages lifted conversions, turning more ad clicks into booked tours.loom





