
SEO Case Study: San Diego Whale Watch
San Diego Whale Watch was heavily reliant on paid ads and struggling to show up in organic search. With just 24 keywords on page 1 of Google, they were missing out on high-intent traffic (and low-cost bookings).
We implemented a targeted SEO strategy that expanded their keyword footprint, optimized core content, and improved site speed.
Organic Revenue: $386K → $844K
We more than doubled SDWW’s SEO-driven revenue by expanding their keyword footprint and optimizing existing content for conversion.
Page 1 Rankings: 24 → 187 Keywords
Through a strategic keyword expansion and content overhaul, SDWW ranked on page 1 for 187 high-converting search terms—up from just 24.
Direct Bookings Nearly Doubled
The boost in organic traffic led to a massive increase in direct online bookings, reducing reliance on paid ads and OTAs.





