San Diego Whale Watch was heavily reliant on paid ads and struggling to show up in organic search. With just 24 keywords on page 1 of Google, they were missing out on high-intent traffic (and low-cost bookings).
We implemented a targeted SEO strategy that expanded their keyword footprint, optimized core content, and improved site speed.
Despite offering an in-demand experience, SDWW wasn’t showing up when people searched terms like “whale watching tours San Diego.” They were missing out on ready-to-book customers.
Key Results
Organic Revenue: $386K → $844K
We more than doubled SDWW’s SEO-driven revenue by expanding their keyword footprint and optimizing existing content for conversion.
Page 1 Rankings: 24 → 187 Keywords
Through a strategic keyword expansion and content overhaul, SDWW ranked on page 1 for 187 high-converting search terms—up from just 24.
Direct Bookings Nearly Doubled
The boost in organic traffic led to a massive increase in direct online bookings, reducing reliance on paid ads and OTAs.
Solution
Keyword Expansion Strategy
Increased page 1 rankings from 24 → 187 keywords
Content Optimization
Targeted blog & landing page updates for search volume
Technical SEO Fixes
Improved site speed & structured data for better rankings
Screenshots or It Didn’t Happen
Why These Strategies Work for Tour Operators
SEO that drives direct bookings
We rank for high-intent keywords that actually convert.
We went from barely showing up on Google to being one of the top-ranked whale-watching tours. Our organic traffic has doubled, and it’s bringing in real bookings.
