Case Study

From $1.24M to $3.2M—Small Tweaks, Big Revenue

San Diego Whale Watch hit a common roadblock: they plateaued at $1.24M in revenue with no clear ROI from their marketing spend. Their ads weren’t optimized, their SEO was underutilized, and their site wasn’t converting traffic into bookings. We focused on high-impact adjustments—expanding SEO rankings, refining ad targeting, and improving conversion rates on key booking pages.
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San Diego Whale Watch
Whale Watching Tours
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The Challenge

Revenue Plateau at $1.24M

Despite being a successful tour operator, SDWW couldn’t break past the $1M mark. Growth had stalled, and every extra dollar spent on marketing delivered diminishing returns.

Marketing Spend Without Clear ROI

They were running paid ads and creating content—but had no clear idea what was actually working. Without tracking, optimization was nearly impossible.

Low Search Visibility for Key Terms

With only 24 keywords on page 1 of Google, SDWW was losing traffic (and bookings) to competitors. Their SEO wasn’t working hard enough to bring in consistent leads.

Key Results

Revenue Growth: $1.24M → $3.2M

With smarter strategy and tighter execution, SDWW tripled their revenue—proving that small, focused changes can yield massive returns.

Page 1 Keyword Rankings: 24 → 187

By targeting high-converting SEO terms and optimizing existing content, we boosted their visibility on Google from 24 to 187 page 1 rankings—driving consistent organic traffic.

13.5x ROAS on Paid Ads

Refined ad targeting and conversion tracking increased their return on ad spend from 5.6x to 13.5x—while spending less overall.

Solution

SEO & Content Expansion

Increased keyword footprint from 24 to 187 page 1 rankings

Ad Strategy Overhaul

Shifted from spray-and-pray spending to precise targeting, improving ROAS

Website CRO Improvements

Optimized booking funnel to convert more visitors into paying customers

Why These Strategies Work for Tour Operators

SEO that drives direct bookings

We rank for high-intent keywords that actually convert.

Ad strategies that maximize revenue

No wasted budget—just high ROAS.

Conversion-focused websites

Turning traffic into paying customers.

Client Testimonial

We thought we had hit a ceiling, but these marketing changes helped us scale past $3M.

Kelly O'Hara

Managing Director

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