San Diego Whale Watch hit a common roadblock: they plateaued at $1.24M in revenue with no clear ROI from their marketing spend. Their ads weren’t optimized, their SEO was underutilized, and their site wasn’t converting traffic into bookings.
We focused on high-impact adjustments—expanding SEO rankings, refining ad targeting, and improving conversion rates on key booking pages.
Despite being a successful tour operator, SDWW couldn’t break past the $1M mark. Growth had stalled, and every extra dollar spent on marketing delivered diminishing returns.
Marketing Spend Without Clear ROI
They were running paid ads and creating content—but had no clear idea what was actually working. Without tracking, optimization was nearly impossible.
Low Search Visibility for Key Terms
With only 24 keywords on page 1 of Google, SDWW was losing traffic (and bookings) to competitors. Their SEO wasn’t working hard enough to bring in consistent leads.
Key Results
Revenue Growth: $1.24M → $3.2M
With smarter strategy and tighter execution, SDWW tripled their revenue—proving that small, focused changes can yield massive returns.
Page 1 Keyword Rankings: 24 → 187
By targeting high-converting SEO terms and optimizing existing content, we boosted their visibility on Google from 24 to 187 page 1 rankings—driving consistent organic traffic.
13.5x ROAS on Paid Ads
Refined ad targeting and conversion tracking increased their return on ad spend from 5.6x to 13.5x—while spending less overall.
Solution
SEO & Content Expansion
Increased keyword footprint from 24 to 187 page 1 rankings
Ad Strategy Overhaul
Shifted from spray-and-pray spending to precise targeting, improving ROAS
Website CRO Improvements
Optimized booking funnel to convert more visitors into paying customers
Why These Strategies Work for Tour Operators
SEO that drives direct bookings
We rank for high-intent keywords that actually convert.
