Scaling Profitably: How SDWW Increased ROAS While Cutting Costs
As competition in the whale watching space heated up, ad costs were climbing—and SDWW needed to stay profitable while still scaling. Their ROAS fluctuated, and it was getting harder to justify the spend.
We tightened up their targeting, refined their ad creative, optimized landing pages, and reallocated budget toward what was actually working.
As more tour operators entered the space, the cost of acquiring each customer increased. Staying visible without breaking the budget became a constant struggle.
Inconsistent Return on Ad Spend
With ROAS swinging between 5.6x and 11.8x, SDWW had no reliable benchmark to guide scaling decisions—making it risky to increase ad spend without overspending.
Scaling Profitably Without Wasting Spend
SDWW needed to grow, but not at the expense of profitability. They had to identify where their budget was working hardest—and cut out everything else.
Key Results
ROAS Increased from 5.6x to 13.5x
Despite rising ad costs, our refinements helped SDWW achieve a 13.5x return on ad spend—more than doubling their ad efficiency.
30% Reduction in Wasted Ad Spend
By eliminating underperforming keywords and ad sets, we reduced wasted budget by 30%, allowing more spend to go toward what actually converted.
Landing Page Optimization Boosted Conversions
Simple changes to ad landing pages—like improved CTAs and better mobile UX—significantly improved conversion rates and reduced cost per acquisition.
Solution
Better Audience Targeting
Used lookalike audiences and retargeting to reduce wasted spend
Landing Page & Ad Creative Optimization
Improved ad relevance and booking page conversions
Budget Allocation Adjustments
Focused budget on top-performing ad segments
Why These Strategies Work for Tour Operators
SEO that drives direct bookings
We rank for high-intent keywords that actually convert.
