Case Study

13.5x ROAS: How SDWW Doubled Revenue and Cut Ad Spend by 30%

San Diego Whale Watch was spending thousands on Google Ads, but with ROAS stuck at 5.6x and no clear tracking in place, they weren’t sure what was actually working. We rebuilt their campaigns from the ground up—focusing on high-intent targeting, optimizing landing pages, and tightening up conversion tracking.

+$278K

Revenue from Ads

Smarter targeting and creative optimization nearly doubled ad-driven sales.

13.5x

Return on Ad Spend (ROAS)

From 5.6x to 13.5x—more than double the return on every dollar spent.

30%

Reduced Ad Spend

We cut wasted budget by nearly a third while increasing revenue.

San Diego Whale Watch

Whale Watching Tours

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The Challenge

Wasted Ad Spend

ROAS stuck at 5.6x

Unoptimized Targeting

Paying for clicks but not getting conversions

Lack of Conversion Tracking

Unclear where sales were coming from

Key Results

Revenue from Ads: $278K from $20K Spend

We achieved a 13.5x ROAS by eliminating waste and optimizing targeting and funnel tracking.

Ad Spend Cut by 30%

By tightening targeting and excluding low-performing audiences, we reduced spend while improving overall returns.

Conversion Rate Increased Significantly

Smarter ad copy and optimized landing pages lifted conversions, turning more ad clicks into booked tours.loom

Solution

Campaign Restructuring

Cut wasted spend & improved ad targeting

Landing Page Optimization

Improved conversions on booking pages

Better Audience Targeting

Focused on high-intent searchers & remarketing

Why These Strategies Work for Tour Operators

SEO that drives direct bookings

We rank for high-intent keywords that actually convert.

Ad strategies that maximize revenue

No wasted budget—just high ROAS.

Conversion-focused websites

Turning traffic into paying customers.

Let’s Talk About Your Growth Plan

Client Testimonial

We’re spending less but making way more. Our return on ad spend has more than doubled, and we finally know exactly where our bookings are coming from.