Scaling Profitably: How SDWW Increased ROAS While Cutting Costs
As competition in the whale watching space heated up, ad costs were climbing—and SDWW needed to stay profitable while still scaling. Their ROAS fluctuated, and it was getting harder to justify the spend.
We tightened up their targeting, refined their ad creative, optimized landing pages, and reallocated budget toward what was actually working.
ROAS Increased from 5.6x to 13.5x
Despite rising ad costs, our refinements helped SDWW achieve a 13.5x return on ad spend—more than doubling their ad efficiency.
30% Reduction in Wasted Ad Spend
By eliminating underperforming keywords and ad sets, we reduced wasted budget by 30%, allowing more spend to go toward what actually converted.
Landing Page Optimization Boosted Conversions
Simple changes to ad landing pages—like improved CTAs and better mobile UX—significantly improved conversion rates and reduced cost per acquisition.
